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How to Make a Winning Offer in a Competitive Market

Strategies for Success in Burlingame, CA Real Estate.


Buying a home in Burlingame, CA, can be both exciting and challenging. The city’s sought-after location and limited housing inventory often lead to multiple-offer situations. In such a competitive environment, knowing how to make a winning offer can make all the difference between securing your dream home and missing out. From understanding market conditions to crafting an offer that appeals to sellers, thoughtful preparation and guidance from an experienced real estate professional are key.

Understand the Local Market


Before writing an offer, it’s essential to understand the current dynamics of Burlingame, CA real estate. In a competitive market, homes often sell quickly and sometimes above the listing price. Reviewing recent comparable sales (“comps”) gives you insight into realistic pricing. Your real estate agent can help you analyze market data to determine how aggressively to position your offer.

Monitoring days on market, list-to-sale price ratios, and neighborhood demand also helps you gauge how quickly to act. In Burlingame, for example, desirable neighborhoods near schools, parks, and downtown conveniences tend to attract strong offers soon after listing.

Get Pre-Approved for Financing


A mortgage pre-approval letter shows sellers that you are a serious, qualified buyer. It also gives you a clear understanding of your budget, so you can make confident decisions quickly. Pre-approval differs from pre-qualification; it involves verified documentation of income, credit, and assets.

In a multiple-offer situation, sellers often favor offers with verified financing over those without it. A strong pre-approval letter from a reputable lender signals that your offer is less likely to fall through due to financing issues, which can make your bid stand out.

Make a Competitive, Realistic Offer


Price is usually the most influential factor in a seller’s decision. Offering the full asking price—or slightly above—can strengthen your position when competing buyers are involved. However, it’s important to strike a balance between making an attractive offer and staying within your financial limits.

Your agent can help you determine an offer amount that aligns with current market conditions. Sometimes, including escalation clauses—where your offer automatically increases up to a specified maximum if other offers come in higher—can help you remain competitive without overspending.

Limit Contingencies Where Possible


Contingencies protect buyers but can also make an offer less appealing to sellers. In fast-moving markets like Burlingame, minimizing contingencies can improve your offer’s strength. Common contingencies include financing, inspection, and appraisal.

You don’t need to eliminate all contingencies, but consider which ones you can shorten or modify. For example, a quicker inspection timeline or a larger earnest money deposit can signal confidence and commitment. Always consult your agent before waiving any protections to ensure you understand the risks involved.

Be Flexible with Closing and Possession Dates


Flexibility can sometimes outweigh a slightly higher offer. If the seller needs extra time to relocate or prefers a specific closing date, accommodating their timeline can make your offer more appealing.

Your real estate agent can communicate directly with the listing agent to learn what terms matter most to the seller. Even minor adjustments—such as offering a rent-back period or an expedited close—can tip the scales in your favor.

Write a Thoughtful Offer Letter


While not always necessary, a personal letter to the seller can occasionally make a difference. Sellers often have emotional attachments to their homes, and a short, sincere note explaining what you appreciate about the property can humanize your offer.

Keep it professional and positive. Avoid including sensitive personal details or financial specifics. Focus on why you love the home, how you envision caring for it, and your appreciation for the seller’s efforts to maintain it.

Work Closely with an Experienced Real Estate Agent


Partnering with a knowledgeable local agent is one of the most effective ways to learn how to make a winning offer. An experienced professional brings negotiation expertise, strong relationships with other agents, and a clear understanding of what motivates sellers in the Burlingame, CA real estate market.

Your agent can also alert you to new listings immediately, help you position your offer strategically, and handle communication with the seller’s agent to keep your proposal top of mind.

Prepare Emotionally for Competition


Even with a strong offer, competition can be intense. It’s important to be emotionally prepared for the possibility that your offer might not be accepted. Viewing the process as a series of steps toward finding the right home—rather than a single transaction—helps maintain perspective.

Your agent can help you evaluate each outcome objectively and refine your approach for future opportunities. Persistence and patience often lead to success in competitive markets.

Consider an Appraisal Gap Strategy


In fast-moving markets, homes sometimes sell for more than the appraised value. When this happens, lenders may only finance up to the appraised amount, leaving the buyer to cover the difference.

If you have the resources, including an “appraisal gap” clause in your offer, you can show the seller that you’re willing to bridge part of that gap with your own funds. This can make your offer stand out, particularly when others rely strictly on financing.

Stay Informed and Responsive


Time is often a decisive factor. When new listings appear, quick action can secure early consideration. Likewise, once you’ve submitted an offer, being readily available to respond to questions or provide additional documentation demonstrates commitment and reliability.

Your responsiveness can set a positive tone with the seller and their agent, reinforcing the perception that you are an organized and serious buyer.

About The Palermo Properties Team


Mark Palermo and his team take an active, hands-on approach to real estate, treating each client relationship with a high level of commitment and attention. Drawing on years of experience in both sales and technology, along with Mark’s strong background in marketing, advertising, and public relations, they help clients cut through the noise of the housing market and move properties efficiently.

Their diverse skill sets and broad experience provide clients with exceptional marketing, advanced technical tools, dedicated customer service, and skilled negotiation. With a focus on achieving client goals, they ensure each transaction is handled with care and precision.

If you're looking to buy or sell a home or have any questions about the Burlingame, CA real estate market, contact The Palermo Properties Team today.



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If you are a buyer, you will get unparalleled service. From personal home tours to daily updates of new homes or price reductions, we will find the perfect home for you. We have access to a plethora of available homes and are members of all Northern California listing services as well as off market properties.

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